VELVETT Launches Teaser Site and Opens Pre-Registration for “Kuraza,” a Cross-Border TCG Live Auction
- Daisaku "Dice" Harada
- Aug 24
- 2 min read
VELVETT Pte. Ltd. (Headquarters: Singapore; CEO: Daisaku Harada) announced the launch of the teaser site for Kuraza, its live auction for trading cards, at kuraza.live, and has begun accepting pre-registrations.
Background
Japanese-language and Japanese-Promotion trading cards distributed within Japan are structurally priced lower than their retail prices in overseas markets. At the same time, overseas collectors purchasing cards from Japan continue to face a number of challenges, including proxy purchasing fees, the risk of damage or loss during shipping, difficulties in verifying authenticity and condition, and limitations on available payment methods.
Kuraza aims to redesign this entire purchasing and ownership process from the ground up.
About Kuraza
Kuraza is a mobile app that stores graded trading cards sourced in Japan in a specialized fine-art storage facility in Singapore and sells them through live auctions.
Cards are sourced through our licensed secondhand-goods subsidiary, which we have operated in Japan for the past four years.
The storage facility is temperature- and humidity-controlled. After winning an auction, users can choose either to keep their cards securely stored in the facility or have them physically delivered.
Cards held in storage can be sold instantly through the Kuraza app, or users can request to have them listed in a Kuraza auction in pursuit of a higher sale price.
Auctions will be hosted by proprietary AI characters developed by VELVETT. By supporting multiple languages, the system is designed to enable auctions to be held regardless of time zones.
Pre-Launch Campaign: “Turn Yourself into a TCG”
As part of the teaser-site launch, Kuraza is offering a free prompt designed for generative AI tools.
By entering the prompt together with a screenshot of their own social media profile into a generative AI service, users can create an original trading card image based on their profile.
Users who post their generated cards on social media with the hashtag #Kuraza will receive priority consideration for invitations to the closed beta.
What’s Next
Kuraza plans to launch its invitation-only closed beta at the mid of October 2026.
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